Media Measure is a Media Intelligence Company providing media compliance, competitor tracking and market data analysis. Our key focus is radio, television and print broadcasting across the African Media landscape.

We work with brands, marketing agencies and media owners to ensure we can deliver to all partners in the media space.

Because we are always watching and listening, we can track your campaign and ensure your ads are flighting as planned.

Core Services & Footprint

Media Compliance

Great value is lost because of non-compliance. We track, monitor and report on radio & television campaigns; ensuring your advertisements are aired exactly as agreed upon with stations.

Competitor Tracking

We track and analyse competitors’ on-air campaigns, giving you insight into industry practices and behaviour as well as a competitive edge in your specific markets.

Market Intelligence

We collect and analyse relevant data to help you make more informed marketing decisions. We give you access to data, intelligence and insights that allow you to improve your next marketing campaign.

Real-time triggers

Unlike our competitors, we deliver AUTOMATED notifications within 24 Hours of broadcast letting you know your budget is being managed correctly.

Our Services

Compliance Reporting

We track television and radio flightings by the second to ensure that your adverts are flighting as per the schedule.

Share of Voice

We track your brand’s exposure and time on air compared to that of the competition.

Share of Spend

We track your brands’ spending per medium and station compared to that of other competitive brands in the same sector.

Seeing the “Share of Spend” and “Share of Voice” in your market is a very powerful tool. With Media Measure, you can dive another layer deeper and sample the competitors’ advertising to further sharpen your strategy.

Market Insights & Trends

We analyse marketing trends allowing you to make better media investment decisions best suited to the market.

Print Monitoring

We monitor print mediums for advertisement and provide insights market, sector and brand.

Out-of-Home Monitoring

We track advertisement content on billboards, street poles and digital signage to give you a full scope of advertising within a market.

How It Works?

What’s under the hood?

Broadcast Capture

Our robust technology captures 900 television and radio stations in 38 key African markets.

The SmartWare!

Our cutting-edge, audio/video identification technology searches for advertising activity in radio and television broadcasts.

Dashboarding & Reports

Data is analysed by our analysis servers to deliver data that is relevant to you and your brand.

 

For more information about this exciting service, contact:

Email: bevan@mediameasure.co.za