infoQuest

SPECIALISING IN UNCOVERING INSIGHTS THROUGH ONLINE QUANTITATIVE AND QUALITATIVE RESEARCH

An innovative full-service online market research company utilising our highly profiled panel community.

The pillars of our boutique are customer interactive insights, decision support optimisation and fact change measurement to support your business decisions.

ABOUT US

infoQuest (formerly PSA), founded in 2005 and based in Johannesburg, South Africa, specialises in technology-enabled solutions that generate reliable, consistent and actionable data and insights to enhance the decision-making capability of marketers and researchers.

The company pioneered longitudinal online market research services in Africa. Our single mission has been to harness the latest technology, design thinking, and the best science to deliver marketing data of the highest integrity and reliably guide decision-makers.

For over a decade, we have built our reputation on nurturing relationships with our clients and panellists. We are Africa’s first digital insights company, uniquely positioned to be your single-source solution for all research needs. Our team takes great pride in defining and shaping the future of the research industry so we can better serve our clients.

infoQuest specialises in helping businesses make better marketing decisions by ensuring superior, quicker, more reliable market research at a fraction of the cost of any alternatives.

BACKGROUND

We have now extended our capabilities to provide insight solutions that make it easier, faster and more cost-effective for market research professionals.

We own and manage Tell Us About It, a quality research panel with around 50,000 active panellists, giving us a 35% average response rate and 90% compliance with multiple surveys.

We practice stringent quality control measures (most are automated solutions) to ensure that respondents are suitably engaged and answer surveys honestly and quickly.