OUTDOOR ADVERTISING EXPERIENCE

The origins of Primedia Outdoor can be traced back to 1995 when it was known as Primedia AD Displays which subsequently became Primedia Outdoor (Pty) Ltd during the stock exchange listing of Primedia Ltd. Upon the de-listing of Primedia Ltd from the stock exchange, Primedia Outdoor became a 100% divisional entity within Primedia (Pty) Ltd and is today known as Primedia Outdoor, a division of Primedia (Pty) Ltd.

It is one of the foremost providers of outdoor media, marketing and sales in South Africa. With over 15 000 advertising panels across the country, and a range of mixed media types, Primedia Outdoor offers unparalleled advertising exposure to the entire LSM spectrum. It is with an understanding of the challenges facing advertisers that Primedia Outdoor delivers to targeted audiences an all-inclusive outdoor advertising service. Combining development, operations and sales, Primedia Outdoor ensures advertisers optimal exposure and value for money.

The outdoor advertising signs of Primedia are located on both public and private properties.  To this end, Primedia Outdoor have entered into lease agreements with these landlords to ensure that they financially benefit from the advertising structures that are erected on their properties.

OUTDOOR ADVERTISING PRODUCTS

Primedia Outdoor offers a full spectrum of outdoor advertising products all located at superior sites to meet the advertising requirements of our clients and their target markets. These products include:

Digital Advertising

These bespoke high-impact outdoor advertising displays of Primedia are located along some of South Africa’s busiest freeways and major arterials in metropolitan areas as well as in a number of former township areas – all offering unique advertising opportunities to our clients.  Our experience in the provision of LED (digital) advertising opportunities to our clients is evidenced by the fact that we currently have 17 digital displays located along major arterial routes throughout the country and 9 large digital screens located along South Africa’s busiest freeways. The aforesaid excludes our digital displays located in former township areas, airports as well as at commuter taxi ranks. 

Billboards

Depending on client demand, Primedia remains one of South Africa’s largest supplier of traditional media advertising space through its static billboard holding.  The billboard-holding of Primedia is still to be found in most major urban and rural areas of South Africa and is located along freeways, major arterials, commuter ranks, airports, including a variety of commercial enclaves.  Depending on their locality these signs vary in size and format (landscape or portrait) but all are so located to meet advertising demand.

Street furniture products

Primedia is also a leading supplier of illuminated street name signs to various local authorities in South Africa.  This class of sign type is especially useful to the visitor and tourist to direct the motorist to enterprises commonly used by them such as banks, restaurants, B&Bs, hotels and other key places of commercial activity.

The advertisers on these signs are mostly of local origin and this product therefore serves as a useful advertising medium for them.  The illumination of the street name section provides easy street name identification to the motorist These signs also provide Landlords with cost-saving measures as the illuminated street name sign is supplied to the Landlord at no cost in return for the right to display advertising thereon.  The sign structure is also maintained by Primedia at no cost to the Landlord.

Want your brand to come alive, contact us at:

Email: laureng@primeoutdoor.co.za

OUTDOOR ADVERTISING

EXPERIENCED

Pixel Patch Outdoor was created on the foundation of XtremeMedia, established in 2002. With over 20 years in the industry, and having pioneered various alternative media platforms through XtremeMedia, Lance has now focused his speciality on Large Building Wraps and new alternative media types such as 3^rd party advertising on ATM cash machines nationally.

LARGEST SITES

Being one of the first to do it, Lance started developing outdoor advertising sites that were 8m x 12m in size, and over the years built his portfolio to include one of the largest landmark sites in the Southern Hemisphere! This site measures 5,250m2 and the material weighs over 3 tons, and serviced clients like Nedbank and Anglo American.

MAXIMUM EXPOSURES

Pixel Outdoor boasts 24 well-placed outdoor advertising sites offering maximum exposure for our clients.

LANDLORDS

We generate additional revenues for landlords nationally, by utilising space in prime positions.

Contact us at, email: lance@pixelpatch.co.za