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BRANDS TURN TO INFLUENCERS TO REACH THE YOUTH MARKET

These partnerships are a way for brands to promote their products or services in an authentic way. Article published in businesslive.co.za - 26 SEPTEMBER 2023 - 07:00 by LYNETTE DICEY Picture: Unsplash/Diggity Marketing The influencer marketing industry has grown significantly in recent years, increasing its value from $1.7bn in 2016 to $16.4bn by 2022, according to Influencer Marketing Hub....

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