18Jun
02Jun
#BURNINGPAPER: WHY ARE INDEPENDENT AGENCIES WINNING?
A cheat sheet from Jarred Cinman on how to consider the right agency partner.
Article published in marklives.com - 22 May 2025 By Jarred Cinman CEO of VML South Africa IMAGE/PICTURE SOURCE: Marklives.com If you’re in a big network agency like I am, you can’t have failed to notice the uptick in client and award wins going to...
11Apr
THE SECRET INGREDIENTS REVEALED BY KANTAR’S MOST EFFECTIVE CREATIVE AWARDS
The world’s most effective ads highlight four rising creative trends in the industry
Article published in businesslive.co.za/redzone - 9 April 2025 - 12:28 by Lynette Dicey IMAGE/PICTURE SOURCE: 123RF/rawpixel Marketing data and analytics company Kantar has announced that Coca-Cola, Desperados, Freya’s and Deliveroo are the winners of its annual Creative Effectiveness Awards. The awards showcase the most effective ads across digital...
01Apr
LOYALTY PROGRAMME USAGE SOARS AS COST OF LIVING BITES
More than 80% of South Africans are using loyalty programmes — up from 76% in 2023
Article published in businesslive.co.za/redzone - 27 March 2025 - 11:56 by Lynette Dicey IMAGE/PICTURE SOURCE: Alaister Russell Cash-strapped consumers are using loyalty programmes more than ever before to combat the impact of rising food and energy costs each month. The latest South African Loyalty...
31Jan
WHY CLIENT PITCHES ARE NO LONGER FIT FOR PURPOSE
Alliance of Independent Agencies - 7,150 followers January 30, 2025 "On a cold and wet evening at the end of January, the Alliance of Independent Agencies, as a member of The Debating Group, hosted a debate in the Houses of Parliament, with the motion “The pitch process is no longer fit for purpose” - Omar Oakes __________________________________________________________________________________________________________________________ ‘There’s no such...
23Jan
CELEBRATING A MILESTONE
Driving success for Independent Agencies.
23 JANUARY 2025 - By Mark Smith
IMAGE/PICTURE SOURCE: LinkedIn
We are thrilled to share some major milestones: ✅ 31 Independent Agencies have joined IAN, reinforcing the strength of independent voices in the industry. ✅ We have formed a strategic relationship with the Alliance of Independent Agencies in the UK, representing over 1,800 Independent Agencies. ✅ ...
17Jan
LESSONS FROM DIGITAL MEDIA AS AI TAKES HOLD
Skilled people will remain relevant, as human qualities such as creativity, empathy, interpretation and judgment are still not within reach of the new technology.
Article published in businesslive.co.za/redzone - 13 JANUARY 2025 - By Grant Lapping
IMAGE/PICTURE SOURCE: 123RF
Because automation and AI is are nothing new to digital media professionals, we bring a different perspective to AI than...
11Nov
WHY SOUTH AFRICAN ADVERTISING NEEDS TO REDISCOVER ITS STORYTELLING ROOTS
The South African advertising industry is filled with creative and brilliant individuals who used to love what they do: Why? Because their job was made up of storytelling.
Article published in bizcommunity.com - 07 NOVEMBER 2024 - By Stephanie Davis
IMAGE/PICTURE SOURCE: www.unsplash.com
Brand stories Telling brand stories, telling product stories and most importantly telling consumer...
01Oct
DIGITAL ADVERTISING SPEND CONTINUES TO GROW, IAB REPORTS
Companies are relying on AI to create targeted campaigns, especially because of the looming phasing-out of third-party cookies.
Article published in businesslive.co.za (redzone) - 30 SEPTEMBER 2024 - 12:06
IMAGE/PICTURE SOURCE: 123rf/RA2 STUDIO
Digital advertising spend grew 21.5% in 2023, with revenue increasing from R14.5bn in 2022 to R17.7bn, according to the IAB’s latest “Online AdSpend Report”. Internet...
20Sep
