Author - Independent Agency Network

GETTING INTERNSHIPS RIGHT IN A MODERN-DAY AD AGENCY

Independent Agency Network2024-07-05T11:44:59+02:00 In an era of tight budgets, overstretched teams and hybrid work environments, how can agencies get internships right? Article published in businesslive.co.za (redzone) - 04 JULY 2024 - 07:00 by LYNETTE DICEY IMAGE/PICTURE SOURCE:  PCH.vector/freepik For a young person entering the agency world, the benefits of an internship are obvious: it is a valuable opportunity to learn about the business,...

SA’s PROMISE AGENCY WINS AT THE ADC 103rd ANNUAL AWARDS

Independent Agency Network2024-05-28T12:40:28+02:00 South Africa’s Promise agency has won Africa and the country’s only awards at the ADC 103rd Annual Awards. Article published in bizcommunity.com - 15 May 2024 Image/Picture source: © Strategy   Its Silver Cube and Merit were both for the campaign Finding the Forgotten Graduate for its client PPS. Of the agencies, studios, and independent designers in the Middle...

HOW TO REACH SOUTH AFRICA’S LUXURY MARKET: A STRATEGIC PERSPECTIVE FOR MARKETERS

Independent Agency Network2024-05-03T16:00:51+02:00 Luxury marketers must adopt a multifaceted approach that combines digital innovation with timeless elegance. Article published in businesslive.co.za/redzone - 29 April 2024 - 07:00 by CATHLEEN MAKHETHA Image/Picture source: SUPPLIED Luxury transcends opulence, sophistication and mere material possessions; it’s an intricately woven tapestry of heritage, craftsmanship and commitment to a certain lifestyle. The luxury market includes myriad services that...

IS THE CREATOR ECONOMY PAST ITS SELL-BY DATE?

Independent Agency Network2024-04-16T09:58:10+02:00 A look at what is and isn’t working for both influencers and brands, and what the future of brand-influencer partnerships is likely to look like Article published in businesslive.co.za/redzone - 25 March 2024 - 12:00 by BAXOLISE MFIDI Image/Picture source: 123RF/SKDESIGN Considering the disruption of new technology, the growing trend of deinfluencing and instances where collaborations between brands and...

AI CAN IMPROVE BUSINESS RESULTS SAYS MMA SOUTH AFRICA

Independent Agency Network2024-04-02T16:43:23+02:00 The organisation plans to provide access to information and insights that will empower CMOs to make more informed decisions and take decisive action Article published in businesslive.co.za/redzone - 02 April 2024 - 07:00 by SARAH UTERMARK Image/Picture source: ISTOCK There is no doubt that the AI wave is fundamentally shaping and changing the role of marketing within an organisation....

WEB3: CAN YOU TEACH AN OLD INDUSTRY NEW TRICKS?

Independent Agency Network2024-02-15T10:03:48+02:00 The metaverse will one day enable brands in every industry to create powerful experiences for their customers Article published in businesslive.co.za/redzone - 14 FEBRUARY 2024 - 07:00 by MELODY MAKER AND RORY MACROBERT Image/Picture source: 123RF Web3 developments are a moving target for agencies, with buzzwords like generative AI and the metaverse swirling about. But here is the burning...

WHAT TO CONSIDER WHEN CONNECTING TO SOUTH AFRICAN CONSUMERS IN 2024

Independent Agency Network2024-02-15T10:06:27+02:00 Communication in the digital space is incredibly important in reaching consumers on the platforms where they spend hours every day Article published in businesslive.co.za/redzone - 12 FEBRUARY 2024 - 16:11 by ARPAN SUR Image source: Gerd Altmann/Pixabay Merriam-Webster chose “authentic” as its word of the year for 2023, based on a major rise in searches for the meaning of...

REMUNERATION & PAYROLL NEWS SOUTH AFRICA

Independent Agency Network2024-01-29T17:22:10+02:00 Annual Ad Talent Salary Survey: Know your worth Article published in bizcommunity.com - 25 JANUARY 2024 Image source: wirestock - 123RF.com NEWS & INSIGHTS Ad Talent has officially released the results of its annual talent survey, providing a glimpse into the 2023 remuneration packages for various positions in the advertising, digital, creative, IT, marketing and communications industries, as...

THE TOP 10 MARKETING TRENDS FOR 2024

Independent Agency Network2024-05-03T16:11:11+02:00 AI, sustainability and innovation will be key for marketers looking to grow their brands Article published in businesslive.co.za/redzone - 10 JANUARY 2024 - 11:00 by Kantar Brandz Picture: Unsplash/Campaign Creators Kantar’s 2024 marketing trends look at the macro and micro trends marketers need to consider to grow their brands. AI will continue to grow Most marketers are positive about the possibilities...

WILL THE LAW SAVE ADVERTISING FROM AI?

Independent Agency Network2023-12-04T16:21:01+02:00 The implication of the technology's use of copyrighted material has raised questions Article published in businesslive.co.za - 13 NOVEMBER 2023 - 07:00 by JARRED CINMAN Picture: iSTOCK If AI is trained on copyright material and agencies use it to generate creative work, are agencies guilty of copyright violation? There is a recent flavour to the way agencies and clients are...