Author - Mark Smith

CAN AI REVOLUTIONIZE INDEPENDENT AGENCIES’ PRODUCTION MANAGEMENT?

Mark Smith2024-06-18T14:19:19+02:00In today's fast-paced digital landscape, advertising agencies face the pressing question of whether to adopt artificial intelligence (AI) in their operations. This issue is not merely a dilemma but a burgeoning reality. AI's impact on various industries is undeniable, and advertising is no exception. Adopting AI in advertising is not just a trend but a strategic...

SHOULD ADVERTISING AGENCIES USE MARKET RESEARCH TO ADD MORE VALUE TO THEIR CLIENTS?

Mark Smith2023-11-15T17:51:38+02:00Advertising agencies are tasked with developing effective marketing strategies to promote their clients' products or services. In order to do so, they need to have a deep understanding of their clients' target audience, as well as the competitive landscape of the industry in which they operate. This is where market research comes in. Market research is...