News

WEB3: CAN YOU TEACH AN OLD INDUSTRY NEW TRICKS?

Independent Agency Network2024-02-15T10:03:48+02:00 The metaverse will one day enable brands in every industry to create powerful experiences for their customers Article published in businesslive.co.za/redzone - 14 FEBRUARY 2024 - 07:00 by MELODY MAKER AND RORY MACROBERT Image/Picture source: 123RF Web3 developments are a moving target for agencies, with buzzwords like generative AI and the metaverse swirling about. But here is the burning...

WHAT TO CONSIDER WHEN CONNECTING TO SOUTH AFRICAN CONSUMERS IN 2024

Independent Agency Network2024-02-15T10:06:27+02:00 Communication in the digital space is incredibly important in reaching consumers on the platforms where they spend hours every day Article published in businesslive.co.za/redzone - 12 FEBRUARY 2024 - 16:11 by ARPAN SUR Image source: Gerd Altmann/Pixabay Merriam-Webster chose “authentic” as its word of the year for 2023, based on a major rise in searches for the meaning of...

REMUNERATION & PAYROLL NEWS SOUTH AFRICA

Independent Agency Network2024-01-29T17:22:10+02:00 Annual Ad Talent Salary Survey: Know your worth Article published in bizcommunity.com - 25 JANUARY 2024 Image source: wirestock - 123RF.com NEWS & INSIGHTS Ad Talent has officially released the results of its annual talent survey, providing a glimpse into the 2023 remuneration packages for various positions in the advertising, digital, creative, IT, marketing and communications industries, as...

THE TOP 10 MARKETING TRENDS FOR 2024

Independent Agency Network2024-05-03T16:11:11+02:00 AI, sustainability and innovation will be key for marketers looking to grow their brands Article published in businesslive.co.za/redzone - 10 JANUARY 2024 - 11:00 by Kantar Brandz Picture: Unsplash/Campaign Creators Kantar’s 2024 marketing trends look at the macro and micro trends marketers need to consider to grow their brands. AI will continue to grow Most marketers are positive about the possibilities...

WILL THE LAW SAVE ADVERTISING FROM AI?

Independent Agency Network2023-12-04T16:21:01+02:00 The implication of the technology's use of copyrighted material has raised questions Article published in businesslive.co.za - 13 NOVEMBER 2023 - 07:00 by JARRED CINMAN Picture: iSTOCK If AI is trained on copyright material and agencies use it to generate creative work, are agencies guilty of copyright violation? There is a recent flavour to the way agencies and clients are...

BRANDS TURN TO INFLUENCERS TO REACH THE YOUTH MARKET

Independent Agency Network2023-12-04T16:22:04+02:00 These partnerships are a way for brands to promote their products or services in an authentic way. Article published in businesslive.co.za - 26 SEPTEMBER 2023 - 07:00 by LYNETTE DICEY Picture: Unsplash/Diggity Marketing The influencer marketing industry has grown significantly in recent years, increasing its value from $1.7bn in 2016 to $16.4bn by 2022, according to Influencer Marketing Hub....

SHOULD ADVERTISING AGENCIES USE MARKET RESEARCH TO ADD MORE VALUE TO THEIR CLIENTS?

Mark Smith2023-11-15T17:51:38+02:00Advertising agencies are tasked with developing effective marketing strategies to promote their clients' products or services. In order to do so, they need to have a deep understanding of their clients' target audience, as well as the competitive landscape of the industry in which they operate. This is where market research comes in. Market research is...