Author - Independent Agency Network

LESSONS FROM DIGITAL MEDIA AS AI TAKES HOLD

Independent Agency Network2025-01-17T15:53:08+02:00 Skilled people will remain relevant, as human qualities such as creativity, empathy, interpretation and judgment are still not within reach of the new technology. Article published in businesslive.co.za/redzone - 13 JANUARY 2025 - By Grant Lapping IMAGE/PICTURE SOURCE: 123RF Because automation and AI is are nothing new to digital media professionals, we bring a different perspective to AI than...

WHY SOUTH AFRICAN ADVERTISING NEEDS TO REDISCOVER ITS STORYTELLING ROOTS

Independent Agency Network2024-11-11T15:11:43+02:00 The South African advertising industry is filled with creative and brilliant individuals who used to love what they do: Why? Because their job was made up of storytelling. Article published in bizcommunity.com - 07 NOVEMBER 2024 - By Stephanie Davis IMAGE/PICTURE SOURCE: www.unsplash.com Brand stories Telling brand stories, telling product stories and most importantly telling consumer...

DIGITAL ADVERTISING SPEND CONTINUES TO GROW, IAB REPORTS

Independent Agency Network2024-10-01T10:16:19+02:00 Companies are relying on AI to create targeted campaigns, especially because of the looming phasing-out of third-party cookies. Article published in businesslive.co.za (redzone) - 30 SEPTEMBER 2024 - 12:06 IMAGE/PICTURE SOURCE: 123rf/RA2 STUDIO Digital advertising spend grew 21.5% in 2023, with revenue increasing from R14.5bn in 2022 to R17.7bn,  according to the IAB’s latest “Online AdSpend Report”. Internet...

THE SKILLS AD AGENCIES WILL NEED TOMORROW

Independent Agency Network2024-09-20T11:06:16+02:00 The landscape is rapidly evolving and marked by technological advances and shifting consumer behaviours. Here are some of the key trends and disruptions to expect. Article published in businesslive.co.za (redzone) - 26 AUGUST 2024 - 07:00 by MATTHEW VAN DER VALK IMAGE/PICTURE SOURCE:  123rf There are big shifts happening in the world of advertising. The migration of experienced professionals...

LESSONS FROM THE 2024 CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY

Independent Agency Network2024-09-06T12:16:16+02:00 Five things that will shape the future of creativity and innovation. Article published in businesslive.co.za (redzone) - 15 JULY 2024 - 07:00 by LYNETTE DICEY IMAGE/PICTURE SOURCE: César Vacchiano. Picture: Supplied One of the interesting take-outs from the 2024 Cannes Lions International Festival of Creativity was the presence of more CEOs — and even some CFOs — on stage...

FINANCIAL MAIL CREATIVE CHALLENGE

Independent Agency Network2024-09-03T11:50:11+02:00 The Challenge: ITS TIME TO REFOCUS AND REVISIT YOUR SUPERPOWER - MIND-BLOWING, AWARD-WINNING CREATIVITY! So, it's down with the "been-done-before", the "so-obvious" and back to the "freakin' awesome" - Let's open minds and unlock the power of print with ads that will redefine print advertising. 02 SEPTEMBER 2024 by FINANCIAL MAIL IMAGE/PICTURE SOURCE: Financial Mail This year's Financial Mail Creative Challenge...

DO YOU KNOW HOW YOUR AUDIENCE FEELS ABOUT YOUR BRAND — EXACTLY?

Independent Agency Network2024-08-19T15:54:26+02:00 Marketers should try cultivating deep brand awareness to achieve long-term growth that is measurable. Article published in businesslive.co.za (redzone) - 15 JULY 2024 - 07:00 by ROBERT GRACE IMAGE/PICTURE SOURCE: 123RF/wirestock Without brand awareness, no one will know about your brand. This much is obvious. However, the pursuit of brand awareness, if we are brutally honest, has in many...

SOUTH AFRICAN BRANDS POISED TO LEAD AS INFLUENCER MARKETING INDUSTRY SURGES GLOBALLY

Independent Agency Network2024-08-02T17:18:31+02:00 The global influencer marketing industry is projected to reach an impressive $22.2bn by 2025. This figure underscores its enduring impact and confirms that influencer marketing is here to stay. Article published in bizcommunity.com -  10 July 2024 Picture: www.unsplash.com   Rapidly evolving In fact, according to the latest The State of Influencer Marketing Benchmark Report 2024, this growth is not just...

POWERFUL CREATIVITY CAN COME FROM ANYWHERE

Independent Agency Network2024-07-22T11:18:09+02:00 The prestigious prize a PR agency recently won shows that what counts is a good idea that is sellable and scalable and tells a great story. Article published in businesslive.co.za (redzone) - 08 JULY 2024 - 07:00 by CHRIS LAZLEY IMAGE/PICTURE SOURCE: HARISH SHARMA/PIXABAY Something remarkable happened at Cannes this year. For the first time ever a PR agency,...

GETTING INTERNSHIPS RIGHT IN A MODERN-DAY AD AGENCY

Independent Agency Network2024-07-05T11:44:59+02:00 In an era of tight budgets, overstretched teams and hybrid work environments, how can agencies get internships right? Article published in businesslive.co.za (redzone) - 04 JULY 2024 - 07:00 by LYNETTE DICEY IMAGE/PICTURE SOURCE:  PCH.vector/freepik For a young person entering the agency world, the benefits of an internship are obvious: it is a valuable opportunity to learn about the business,...